Secrets

Deep dives into method, theory, and trick mechanics—for members only.

The Magic Apple

The Magic Apple

Tucked in a strip mall near The Magic Castle, The Magic Apple has become L.A.’s go-to magic shop. Owner Brent Geris shares shop tales, tricks, and how a teacher supply store morphed into a hub for magicians, Hollywood projects, and monthly lectures.

Genii Editors
Getting Down to Business

Getting Down to Business

Eugene Burger said, “The house of magic has many rooms.” This column explores those rooms—from kids’ parties to cruise ships—and helps magicians navigate the practical, financial, and personal decisions that shape a sustainable magic career. Start by asking: What kind of magic life do you want?

Sara Crasson
Cartoon Physics & Magic

Cartoon Physics & Magic

Inspired by cartoon physics, Dr. Matt Pritchard explores visual impossibilities with three versions of The Black Hole Effect—illusions that bend perception, play with perspective, and push the boundaries of what feels possible, all without digital tricks. Wonder lives in the details.

Dr. Matt Pritchard
Nous Savons

Nous Savons

While inspired by Darwin Ortiz’s effect Harry in the Pocket, this routine by Benjamin Barnes is entirely different in both presentation and methodology. And it fooled Penn & Teller.

Richard Kaufman