Secrets

Deep dives into method, theory, and trick mechanics—for members only.

The Magic Apple

The Magic Apple

Tucked in a strip mall near The Magic Castle, The Magic Apple has become L.A.’s go-to magic shop. Owner Brent Geris shares shop tales, tricks, and how a teacher supply store morphed into a hub for magicians, Hollywood projects, and monthly lectures.

Genii Editors
Getting Down to Business

Getting Down to Business

Eugene Burger said, “The house of magic has many rooms.” This column explores those rooms—from kids’ parties to cruise ships—and helps magicians navigate the practical, financial, and personal decisions that shape a sustainable magic career. Start by asking: What kind of magic life do you want?

Sara Crasson