Bazar de Magia in Argentina is not only one of Fu Manchu’s most celebrated projects but also the most important magic shop in Latin America. Founded by Martín Pacheco, this 400-square-meter space houses not only the retail store, but also the assembly workshop for its line of classic products, a magic school, and the Argentine Museum of Magic, devoted, naturally, to the figure of Fu Manchu. After 30 years in the market, Pacheco feels he has succeeded in giving concrete form to his ideals: a business approach that preserves the bohemian spirit of the
enthusiast, combined with a careful and sustained focus on the customer’s experience.
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