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Believe it or not, we’re all making magic history, together.

Genii, America’s renowned, longest-running magazine for magicians, has been published continuously since 1936. It was pioneered by William Larsen, Sr., and continued by the Larsen family and Richard Kaufman.

Now, starting with the February 2025 issue,
Genii has been reconfigured and redesigned for a new age and a new generation of magicians. The new Genii has a dazzling array of writers, with new thoughts and perspectives, new features on magic, business, creativity, and insight. Genii will be your guide to this magnificent performing art.

We’re also working to transform our digital space into a magic hub—one that links you to the latest features and news in the world of magic. Not only will you have access to digital
Genii, but you’ll also find video links, websites, performances—and so much more. Our new Genii hub will combine magazine stories and the famous Genii archives.

Sign up now to be in the front row for our new digital
Genii. It’s coming soon.

Catch highlights from our latest issue

When you see the blue Genii icon in our pages, it means there's more! Each issue will have additional resources for you to discover and explore. Look for it!

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