Magic Inc.
Chicago’s great magic shop at 100 years old
Trick Review
Published routines with detailed instruction, performance tips, and insights into effects.
Trick Review
Ultra Sharpie
A high-tech "Sharpie" reveals written information in real time
Not Forgotten
Bolt of Lightning
A simple little trick with a nut and a bolt, screwing with the audience’s heads
Trick Review
Tenyo 2026
Here is a look at the latest Tenyo releases and a round up of the day-long Tokyo festival that also included magic performances.
Trick Review
The Trick With a Name
Piff the Magic Dragon offers a smart, easy-to-learn trick in which a spectator’s selected card ends up on the back of their own name tag
Trick Review
The $100 Challenge
A young magician from San Diego gives his thoughts and insights on some new magic
Trick Review
Fast & Loose
A streamlined take on the classic Endless Chain game from Paul Vigil's Classic Fantastic
Trick Review
The Spirit Bell
A Spirit Bell for 2025, Murphy’s update pays tribute to Anverdi but hides modern tech inside a natural-looking prop
Trick Review
No Risk
A smart update to the ring-to-shoelace trick
Trick Review
Cosmos
A pocket-sized Bluetooth printer creates real-time predictions, giving magicians a powerful but practice-heavy tool for custom routines
Trick Review
ProKito Coin Box
A beautiful Okito Box comes with some clever new effects
Staff Picks
Magic Land
The Onosoka family and their famous Tokyo magic shop—their popular tricks, their new customers