The Frame Defines What the Audience Sees

If we want to perform a new effect, we don’t need to find a new trick. We can simply frame it differently. A few magicians (including myself) have written about framing before, but I’m going back to basics.

Peter Lamont
The Frame Defines What the Audience Sees
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about the author
Peter Lamont
Peter is Professor of History and Theory of Psychology at the University of Edinburgh, whose research includes the history and psychology of magic. He is a critically-acclaimed author and speaker.
Edinburgh, Scotland
VoicesViewpointsJune 2025