The Frame Defines What the Audience Sees

If we want to perform a new effect, we don’t need to find a new trick. We can simply frame it differently. A few magicians (including myself) have written about framing before, but I’m going back to basics.

Peter Lamont
The Frame Defines What the Audience Sees
Photo courtesy of Adobe Stock

This content is for members only

Get unlimited access to all things magical and wondrous. All in one place for a special offer.
Subscribe now
about the author
Peter Lamont
Peter is Professor of History and Theory of Psychology at the University of Edinburgh, whose research includes the history and psychology of magic. He is a critically-acclaimed author and speaker.
Edinburgh, Scotland
VoicesViewpointsJune 2025