Making Crowd Work Work

Understanding a popular technique

Harrison Greenbaum
Making Crowd Work Work
Photo by David Szymanski

Magicians seem to be perpetually stuck behind the times, which is why I’m never surprised to see one in the wild sporting a fedora or waxed mustache.

It’s also why, years after the surge of comedians uploading crowd-work clips to social media, I’m only just now starting to see a deluge online of magicians attempting crowd-work as well.

Unsurprisingly, nearly all of it is terrible. You see a lot of clips that go like this:

Magician: What do you do for a living?
Audience member: I’m a librarian.
Magician: Well, you must know a lot about books!
[End of clip.]

That’s not comedy so much as an awkward first date. That interaction has no jokes in it. As I explain in my book (You Are All Terrible! I’m gonna keep plugging it!), jokes contain a twist (surprise!), something unexpected—saying a librarian works with books is just a fact. These kinds of interactions are not crowd-work; they’re forced job interviews.

And no one likes job interviews.

But before we get into how to make your crowd-work better, I should probably explain what it is and how we got here.

What is Crowd-Work?

Crowd-work is, at its most basic, improvised banter with the audience, in which the performer turns answers to his/her/their questions into real-time comedy in the moment.

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