Higa: Storming the Business World

There have been waves of different techniques for magicians to interact with business. In the days of trade shows, magicians were held in high regard for their ability to be the sophisticated “carnival barkers” on the trade show floor, bringing in crowds and then turning them over to the salesmen at the booth. In recent years, magicians have sold themselves as keynote speakers, applying their “deception” and “showmanship” experience: a little bit TED Talk and a little bit motivational speaking.

Throughout his career, Bob Higa found his own technique.