February Mailbox

Genii readers send in their congratulations, suggestions; and the Genii share some plans

Genii Magazine
Illustration of a vintage-style mailbox with its door open, rendered in black and red on a white background with a large red circle behind it.
Image by Spencer Hill

Congratulations

Congratulations on the new Genii. I am thrilled to read about the people in charge. I was asked at MAGIC Live for suggestions, and I’m happy to make them. There used to be an article in MAGIC Magazine from Al Cohen writing about his shop in Washington, DC, and memories about running that shop. I also think it would be interesting to read an article about stories from the road. Each edition would be a different working pro, who shares their thoughts, advice, or stories from their life on the road (or on the waves, as many are now on ships). I think readers would love these stories—a rotating cast throughout the year. It gives insight and hopefully brings performers a bit closer to their own dreams. Also, it would be great to have an advice column, like a “Dear Abby” where real (or imagined) letters are answered giving great advice. This can cover marketing, sales, tricks, scripting, or costume. Anything and everything.

—Michael Gutenplan

Michael: Thanks for your endorsement and suggestions. You won’t be surprised to hear that many of these ideas have been under discussion, and you’re going to see them turn up—as you turn the pages in your hands, and as you turn the pages of future issues. Instead of an advice column (we can’t help but think that magic has suffered from some of the worst advice possible), you’ll find some experts on hand to help: with business, law, contracts, scripts, presentations, and, of course, new material. You’ll also be reading about today’s brick-and-mortar magic shops, and how they make their businesses work. Be patient. Our columnists rotate, so you’ll meet them over the next few months.

New Column Ideas

I can think of three different columns that would likely be very popular with your readers:

  • “The Bottom Drawer.” Every reader has at least one dresser drawer filled with old, untouched magic that was likely quite good in its day. Perhaps a column that addresses this with a fresh look at old effects.
  • “Dusting off the Shelves.” It’s a similar idea except that it highlights some of the best old books from each year. It could discuss two or three great effects contained in each book.
  • “80 Years and Counting.” This is where every month Genii highlights the best trick written up in the magazine that year (original form, updates, and additional ideas). This would greatly encourage subscribers to take advantage of their access to so much buried gold in the archives.

—Sheldon Jafine

Sheldon: Out of the starting gate, our focus in Genii is new material, but I think you’ll be pleased to see some inspired looks at forgotten classics. In this issue, you’ll find Jerry Sadowitz’s history of Remo Inzani’s Bottle Production, and a future issue will unveil David Regal’s rotating column, “After the Hype,” which examines a trick that, as you suggest, has been in the bottom drawer for too long. The Genii archives, part of your subscription, are a goldmine of great magic by great magicians.

Big Shoes to Fill

Congratulations on the new edition of Genii. For the past 20-plus years I eagerly awaited the release of each issue to see what Richard had in store for us. It is incredible to reflect back and think about how he has evolved the magazine. I know I speak for many when I say I am very grateful for the lasting impact his contributions have had (and will continue to have) on the magic community.

—Tim Jackson

Tim: Indeed, they are tough shoes to fill. We’re still getting used to the fit (the toes are curled!). The new editors agree with your assessment of Richard’s amazing work, which is why he’s still chained to his computer, writing and curating the famous “Magicana” column. We are grateful for his expertise and have awarded him a few extra feet of chain in recognition.

Along with our new ideas for Genii, we’ve returned to one decidedly old-fashioned idea: letters to the editors. Here’s our secret. Your messages now come to us with the speed of an electronic transmission—indeed, with the ease and nonchalance of an e-mail, a text, a post, or a notification. We encourage your comments, your honest likes and dislikes, your suggestions and your prohibitions. We assure you that the mere seconds it may take for your message will be rewarded with serious contemplation and consideration from the Genii editors. We are, as the original genie insisted, always interested in your wishes.

📫 HAVE SOMETHING TO TELL US?

We encourage your comments, suggestions, and prohibitions. Reach us with the speed of email at editors@geniimagazine.com. We are, as the original genie insisted, here to serve.

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Genii Magazine
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